An easy OKR tool for Individuals, Teams & Companies

Keep high level goals on track, manage the Objectives, Key Results and Initiatives which drive your strategy

Track, manage & smash your OKRs with ease

“If you don’t know where you’re going, you might not get there”- Yogi Berra

The “Objectives and Key Results” framework, commonly referred too as OKRs is to goals what a map is to a roadtrip – these, goals, these are where we’re going

But how will we arrive?

You need to draw a line between the day to day activities you have planned & the quarterly goals you wish to achieve. Enter – friyay.com – easily tell the story about what you’re doing, why, how it’s going & what’s coming next.

What are OKRs and why use OKRs?

OKRs or Objectives and Key Results is a goal setting framework popularized by Google. There are many advocates for using OKRs especially in business, product management, marketing and so on.

The chief reason OKRs are popular is the framework is easy to use & increases your chances of success.

Describing OKRs

With OKRs a big ambitious goal is broken down into one which can be achieved within a 3 month timeframe.

Each Key Result is linked to an Objective – the Objective is ambitious, qualitative & descriptive. Objectives serve as a constant reminder for why we’re chasing this key result.

The framework calls for 3-5 key results for an Objective – if you monitor a single metric you risk making no progress or taking backwards steps on other metrics.

At the end of each quarter, review your OKRs & plan your OKRs for the coming quarter.

Give yourself your best shot at achieving your OKRs

“ Good ideas with great execution is where magic is made.” – Larry Page

When you closely manage the initiatives that drive your key results you’re playing an entirely different game. You’re setting yourself up for success.

The average user has in excess of 30 initiatives for a given quarter. Several initiatives per KR in most cases. Some users have many more initiatives. A to-do list simply isn’t going to cut it at this level.

That is why I created friyay.com – to help you tell the story (to yourself, to your team, to the people you report too) about what we’re doing, why, how it’s going and what’s next.

If you’re NOT managing your initiatives this closely, it’s MUCH harder to stay across the latest & next steps as you execute a strategy with many moving pieces.

If you ARE managing your initiatives closely, context switching becomes a lot easier, you feel more in control and you’re gaining a sense of progress every day. Initiatives do not fall off the radar & actually, you can manage many more of them at the same time.

Create as many Objectives as you need.

You can group your objectives as well (not pictured here) by team (e.g. core, sales, finance etc), area of focus (e.g. revenue growth, customer satisfaction etc) or business function (e.g. sales, manufacturing, deliveries etc)

Strictly speaking Objectives should be measurable – with friyay.com you can create a qualitative Objective e.g. ‘Hire a sales team’ or ‘Launch in London’

Link Key Results to Objectives

Key Results are the indicators of success or progress towards your objective. If your key results are moving forward your Objective should be too. Again, these should be measurable – you can make a qualitative Key Result if the situation calls for it.

Link Initiatives with Key Results

Initiatives are where the rubber meets the road. These are the streams of work, projects, programs that you work on day-to-day. Initiatives can run for weeks, months, quarters and longer. You can extend your initiative quarter after quarter as often as you require.

Friyay.com

Friyay.com is a lightweight framework to connect your day to day activities with your goals.

If you use Friyay.com as intended, you’ll increase your clarity of thought & quality of execution.

This is because Friyay.com underpins key activities required to achieve goals.

Manage personal OKRs

In addition to making it easy to manage the 3-5 Objectives or Goals important to you in each quarter – friyay.com helps draw a line between execution & your Objectives. E.G:

  • Objective:

    Increase recurring revenue

    • Key Result:

      Increase MRR to 250k

      • Initiative:

        Convert 1000 mid-tier users to pro package

        • Initiative:

        Convert 1000 free users to mid-tier subscribers

Manage OKRs by high level areas of focus

Manage each team’s OKRs independently of each other or define high level areas of focus for your overall product & place each team’s objectives under the relevant categories.

  • Area of Focus:
    Customer Satisfaction

    • Objective:
      Increase recurring revenue

      • Key Result:

        Increase MRR to 250k

        • Initiative:

          Convert 1000 mid-tier users to pro package

        • Initiative:

          Convert 1000 free users to mid-tier subscribers

Manage OKRs by team

  • Team:
    Growth

    • Objective: Increase recurring revenue

      • Key Result: Increase MRR to 250k

        • Initiative: Convert 1000 mid-tier users to pro package
        • Initiative: Convert 1000 free users to mid-tier subscribers

Getting started is easy

Track quarterly goals with friyay.com from Friyay.com on Vimeo

Friyay is for you

Ambitious individuals use Friyay to underpin their execution

Keep goals on track

Link day-to-day initiatives with goals to drive alignment, ownership & outcomes.